Brand Guide · v2.0 · May 2026

Fronterra Brand Guide

A single-file reference for the Fronterra identity. Logo system, typography, colour palette, usage rules, and a complete downloadable asset kit.

Download complete kit ZIP · 4.4 MB · SVGs + PNGs + 2 banners + Fraunces & JetBrains Mono

§01 — Logo system

Two assets. One system.

A standalone tree mark and a full lockup pairing the mark with the FRONTERRA wordmark. Both supplied in black and white only.

White on dark surfaces (primary)Black on light surfaces

§02 — The mark

The tree, standalone.

Use when the Fronterra name is already visible: favicons, social avatars, app icons, watermarks.

100 px

64 px

48 px

32 px

24 min

SVG — Mark

fronterra-mark-black.svg

SVG · Scalable · Outlined paths

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fronterra-mark-white.svg

SVG · Scalable · Outlined paths

Download

PNG — Mark (Black)

fronterra-mark-black-1024px.png

PNG · 1024px · Transparent

Download

fronterra-mark-black-128px.png

PNG · 128px · Transparent

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fronterra-mark-black-256px.png

PNG · 256px · Transparent

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fronterra-mark-black-512px.png

PNG · 512px · Transparent

Download

fronterra-mark-black-64px.png

PNG · 64px · Transparent

Download

PNG — Mark (White)

fronterra-mark-white-1024px.png

PNG · 1024px · Transparent

Download

fronterra-mark-white-128px.png

PNG · 128px · Transparent

Download

fronterra-mark-white-256px.png

PNG · 256px · Transparent

Download

fronterra-mark-white-512px.png

PNG · 512px · Transparent

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fronterra-mark-white-64px.png

PNG · 64px · Transparent

Download

§03 — The lockup

Mark + wordmark, together.

The default logo for marketing, documents, presentations, and web headers. Wordmark: Fraunces opsz 14, wght 500, tracking 0.166em, all caps. Paths outlined, no font dependency.

Icon diameter	3 × cap-height
Icon-to-wordmark gap	1 × cap-height
Vertical alignment	Icon centre at cap-midpoint
Clear space	1 × cap-height all sides (built into viewBox)
Min size (digital)	120 px lockup width
Min size (print)	30 mm lockup width

SVG — Lockup

fronterra-lockup-black.svg

SVG · Scalable · Outlined paths

Download

fronterra-lockup-white.svg

SVG · Scalable · Outlined paths

Download

PNG — Lockup (Black)

fronterra-lockup-black-1x.png

PNG · 1x · Transparent

Download

fronterra-lockup-black-2x.png

PNG · 2x · Transparent

Download

fronterra-lockup-black-3x.png

PNG · 3x · Transparent

Download

PNG — Lockup (White)

fronterra-lockup-white-1x.png

PNG · 1x · Transparent

Download

fronterra-lockup-white-2x.png

PNG · 2x · Transparent

Download

fronterra-lockup-white-3x.png

PNG · 3x · Transparent

Download

§04 — Typography

Two typefaces. Fraunces & JetBrains Mono.

Fraunces is the voice: headlines, body, and the wordmark. JetBrains Mono is the structure: eyebrows, labels, metadata, nav.

Display — Fraunces · opsz 144, wght 400

From the frontier of the Amazon, to your balance sheet.

font-variation-settings: "opsz" 144, "wght" 400; letter-spacing: -0.025em;

Wordmark — Fraunces · opsz 14, wght 500

FRONTERRA

font-variation-settings: "opsz" 14, "wght" 500; letter-spacing: 0.166em (display) / 0.14em (web);

System — JetBrains Mono · 400

LIVE · 04 ACTIVE SITES · 1.83M HA UNDER FPIC · VINTAGE 2026

Eyebrow: 11px / 0.22em · Label: 10.5px / 0.18em · Nav: 11px / 0.2em

Type scale

Role	Font	Size	Weight / opsz	Spacing
Hero	Fraunces	clamp(28px, 5.2vw, 86px)	400 / 144	-0.025em
Heading	Fraunces	clamp(28px, 3.5vw, 48px)	400 / 72	-0.02em
Wordmark	Fraunces	context	500 / 14	0.14-0.166em
Body	Fraunces	16px	400 / 14	0
Eyebrow	JetBrains Mono	11px	400	0.22em
Label	JetBrains Mono	10.5px	400	0.18em

Google Fonts embed

https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300;0,9..144,400;0,9..144,500;1,9..144,300;1,9..144,400;1,9..144,500&family=JetBrains+Mono:wght@400;500;700&display=swap

CSS Variables

--serif: "Fraunces", Georgia, serif; --mono: "JetBrains Mono", monospace;

§05 — Colour

The palette. Rooted in the forest.

Ink is the default background, bone the default text, terra the sole accent. The logo ships in pure black and white only.

Ink

#0A0F0C

Ink-2

#131A16

Canopy

#1E3A2E

Terra

#C56C42

Sage

#9CA68B

Bone

#F4EFE6

--ink: #0A0F0C; --terra: #C56C42; --ink-2: #131A16; --sage: #9CA68B; --canopy: #1E3A2E; --bone: #F4EFE6;

§06 — Usage rules

Protecting the identity.

Use supplied SVG or PNG files as provided. Outlined paths ensure consistency everywhere.

Don't

Recreate the lockup with a live Fraunces font. Optical spacing will not match the outlined master.

Keep at least 1 × cap-height clear space around the lockup (already built into the SVG viewBox).

Don't

Crop into clear space or let other elements intrude into the exclusion zone.

Use black (#000000) on light surfaces and white (#FFFFFF) on dark. Pick whichever gives strongest contrast.

Don't

Recolour the logo, add gradients, shadows, glows, outlines, or effects of any kind.

Scale proportionally. Min lockup: 120px digital / 30mm print. Min mark: 24px.

Don't

Rotate, skew, stretch, compress, distort, or animate the logo.

Use the standalone mark for favicons, avatars, and app icons where the name is already visible.

Don't

Use the mark alone when the viewer does not already know the Fronterra name.

§07 — Social banners

LinkedIn, on brand.

Two ready-to-use cover images at LinkedIn's exact dimensions. Right-click to save, or grab them from the kit.

Company page — 4200 × 700

Download company banner JPG · 4200 × 700 · LinkedIn company page cover

Personal profile — 1584 × 396

Download personal banner JPG · 1584 × 396 · LinkedIn personal profile cover

§08 — Complete brand kit

One download. Everything inside.

ZIP with every SVG, every PNG, both LinkedIn banners, and the Fraunces & JetBrains Mono fonts.

Download complete kit ZIP · 4.4 MB · 4 SVGs + 16 PNGs + 2 banners + Fraunces & JetBrains Mono

Folder	Contents
svg/	mark-black, mark-white, lockup-black, lockup-white
png/mark/	Black + white at 64, 128, 256, 512, 1024px (transparent)
png/lockup/	Black + white at 1x, 2x, 3x (transparent)
banners/	LinkedIn company (4200×700) + personal (1584×396)
fonts/	Fraunces + JetBrains Mono — variable + static, one folder (SIL OFL)

§09 — Resources

Resource	URL
Live site	fronterra.eco
Fraunces	fonts.google.com/specimen/Fraunces
JetBrains Mono	fonts.google.com/specimen/JetBrains+Mono
VERRA — Sierra del Divisor	VCS / 5369
VERRA — Sumaq Allpa	VCS / 5360